Guaranteed outcome claim
- What is wrong
- “Guaranteed relief” presents an absolute treatment outcome without limitations or an evidence reference.
- Why it matters
- The wording may overstate efficacy and create an impression that every patient will achieve the same result.
- Recommended correction
- Replace the absolute promise with the exact approved claim and state the studied population, endpoint and limitations.
BEFOREGuaranteed relief→REVIEW DIRECTIONUse approved, qualified wording